What Happened to Corning Ware? Why the Blue Cornflower Vanished
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What Happened to Corning Ware? Why the Blue Cornflower Vanished
1 532 просмотра · 1 мес. назад
Under License
33 подписчика
1 532 просмотра · 1 мес. назад
For thirty years, one small blue flower marked the most indestructible dish in the American kitchen, and then the pattern, the plant and the material behind it were gone. This is the story of why Corning Ware stopped being made in America.
Pyroceram was found by accident in the early 1950s, when a Corning furnace overran its setting and turned photosensitive glass into a white plate that bounced off concrete instead of shattering. It went into missile nose cones first, then into a saucepan in 1958, and a Martinsburg, West Virginia plant opened to press it in 1960. Nothing was ever wrong with the ceramic. A glass-ceramic needs a second, hours-long heat cycle a stoneware dish does not, and a shopper comparing two casseroles on a shelf cannot see what that cycle bought.
You will learn:
How a failed furnace controller produced Pyroceram
Why a missile material became a casserole dish
How metal bakeware and non-stick aluminum cut sales
What the 1998 sale to KKR set in motion
Why Martinsburg closed in 2002 while the brand survived
If you remember taking a cornflower dish from a hot oven straight into cold water without a second thought, tell us what your family cooked in it.
Subscribe if you appreciate quiet, careful histories of things built to last.
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