The Positive Cup

The Positive Cup is Nespresso attempt to make each cup, an extraordinary coffee experience creating pleasure for consumers and benefits for society and the environment. The company has therefore set 2020 goals and ambitions to achieve this vision: grow sustainable quality coffee and contribute to the resilience of coffee farming communities, unlock solutions for the circular use of aluminium, take integrated actions on climate change and engage everyone from partners to consumers in the benefits of sustainable production and consumption.