Netflix Broke 14-Year Rule For Samay Raina | India's Got Latent business model

Netflix business model case study: how Netflix broke its 14 year originals rule for Samay Raina and India's Got Latent Season 2, and the real strategy behind the ₹15 20 crore deal. This video decodes: 📌 Netflix's 14 year exclusivity rule and why it was broken 📌 Samay Raina's journey from chess streams to India's Got Latent 📌 Customer Acquisition Cost (CAC) and how Netflix saved on marketing 📌 The Funnel Strategy from Awareness to Conversion 📌 Real numbers and revenue breakdown of India's Got Latent If you enjoy business case studies and creator economy stories, subscribe to the channel more interesting stories coming up. Watch Next:    • Standup Comedy Business Model 😳 ₹8 Crore i...   Netflix business model, business case study, Samay Raina, India's Got Latent Season 2, Netflix YouTube strategy, creator economy India, Netflix originals rule ____________________________________ #Netflix #SamayRaina #IndiasGotLatent #BusinessCaseStudy #CreatorEconomy Socials: Instagram:   / arpitsharmai   LinkedIn: https://www.linkedin.com/in/arpitshar... Personal Session with me: https://superprofile.bio/arpitsharmai ------------------------------------------------- My Main Camera: https://amzn.to/4iESWEq Secondary Camera: https://amzn.to/42Lcj8O Lens :https://amzn.to/42TsQrv Other Tools I use: https://amzn.to/4lN5f4c ---------------------------------------------------------------------- 00:00 – Why Netflix broke its biggest rule 01:20 – Netflix's original business model 03:00 – Why exclusivity mattered 04:21 – Why Samay Raina was different 05:25 – Rejecting OTT deals 06:22 – Netflix's big opportunity 06:31 – Buying an audience 08:14 – Customer acquisition strategy 09:43 – The marketing funnel 11:04 – The biggest business lesson