What happened to NBA Live

NBA Live was once one of the biggest basketball game franchises in the world, competing directly with NBA 2K and shaping how basketball games were played. But after years of changing direction, canceled releases, failed comebacks, and 2K continuing to improve, the series slowly disappeared. This video looks at the rise and fall of NBA Live, how 2K took over, what went wrong at EA, and why NBA Live 19 ended up being the final console game in the series. #nba #sports #2k27 #nbalive