Did You Choose Your Strategy — or Did It Choose You?

You already have a strategy. The only question is whether you chose it — or whether it chose you. In 15 minutes: a 60-second test to tell strategy from wish, three things to stop, and the cheapest way to test your riskiest bet. Most strategy talk is either too abstract to use or too long to finish. This keynote is neither. It walks through why effort and activity aren't the same as direction, why "the market moves too fast to plan" is the wrong conclusion, and what an adaptive strategy loop actually looks like — five moves you can start on Monday, ending in a one-page artefact you can fill in yourself. By the end you'll be able to: Run the 60-second test: state your diagnosis in one sentence, or admit it's a wish Name three things to stop doing this week Tell which "game" you're actually in before you pick how to win it Find your riskiest assumption and design the cheapest test for it Fill in a one-page strategy template, start to finish CHAPTERS 0:00 Introduction 0:15 About the speaker 0:45 The uncomfortable truth 1:22 The founder's trap 3:09 Where strategy goes wrong 4:40 What strategy actually is 6:31 A working definition 7:16 "My market moves too fast to plan" 8:20 Pick the right game first 9:24 How adaptive strategy works 10:56 Who actually needs a strategy 12:16 How to build one, starting Monday 13:15 A one-page template 14:31 If you remember one thing LINKS More on the method: https://strategyascode.org/?utm_sourc... White paper (published and open to review): https://whitepaper.strategyascode.org My article in Mind the Product: https://www.mindtheproduct.com/three-... Creator of Business Strategy as Code · Fractional CTO & Founding Engineer. #BusinessStrategy #StrategyAsCode #FractionalCTO