ABBA: So Long — The Final Chapter & The Song

Released in November 1974, So Long became one of ABBA's biggest disappointments of that period. The tour failed to meet expectations, the single never repeated the success of Waterloo, and before long it was overshadowed by the group's new hits. At first glance, that might seem like the end of the story. But looking back today, a very different question emerges: why did a song that ABBA themselves considered strong fail to become a success at the time?.. This is the final part of the story of So Long on this channel. Watch Part 1 here:    • ABBA: Disappointment After Triumph