Content Creators Roundtable: Sassa Gurl, Baus Rufo, Yani Villarosa, Icoy Rapadas | Rolling Stone PH

What does it take to build a successful and sustainable career in the rapidly changing industry of content creation? In this episode of Rolling Stone Philippines’ Roundtable, Filipino food content creator #IcoyRapadas, Filipino actress and content creator #SassaGurl, Gen Z content creator #YaniVillarosa, and Dogshow Divas podcast host and comedian #BausRufo have a candid conversation with Rolling Stone Philippines’ Chief of Editorial Content Jonty Cruz about their journeys as creators navigating an industry defined by algorithms, ever-changing trends, and constant public scrutiny. They discuss sincerity, criticism, virality, and the struggle of sustaining such a career, only here on Rolling Stone Philippines. Subscribe for more content like this. 00:00 Intro 1:25 Deciding to be content creators 9:21 Misconceptions about content creation 16:17 How agency life helped Rufo and Rapadas pivot to content creation 20:21 How creators deal with criticism 30:45 What support is needed to deal with the pressures of content creation 34:30 How the world of content creation has changed over the years 38:41 The importance of principles in content creation 42:52 The current landscape of content creation 48:10 Where and how budding content creators can start 57:30 Imagining the industry in three to five years Follow us on social media: YouTube:    / @rollingstoneph   Instagram:   / rollingstoneph   Facebook:   / rollingstonephilippines   TikTok:   / rollingstoneph   X: https://x.com/rollingstoneph Spotify: https://open.spotify.com/user/31zj6f5... Letterboxd: http://letterboxd.com/rollingstoneph ROLLING STONE PHILIPPINES MEDIA CHANNELS PUBLISHER Anne Bernisca MEDIA CHANNELS MANAGER Kenneth Dimaano PODCAST PRODUCER Anton Molina PRODUCTION ASSOCIATE Megan Lim VIDEO EDITOR Jomar Allan COPYWRITER AND RESEARCHER Nica Glorioso VIDEO EDITOR Lian Dela Cruz EDITORIAL TEAM CHIEF OF EDITORIAL CONTENT Jonty Cruz DIGITAL EDITOR Sai Versailles PRODUCTION TEAM DIRECTOR Kenneth Dimaano HOST & RESEARCHER Jonty Cruz DOP, VIDEO EDITOR & COLORIST Jomar Allan PRODUCER Anton Molina PRODUCER & RESEARCHER Sai Versailles PRODUCTION ASSOCIATE Megan Lim CAMERA OPERATORS Excel Panlaque Zoe Tapalgo Joaquin Puyat Julyana Dela Vega AUDIO ENGINEER D-Cam Film Gear Rentals and Media Production GAFFERS FTW Photo & Video SET DESIGN Studio Tatin BUSINESS DEVELOPMENT ADVERTISING DIRECTOR Ivan Panganiban ACCOUNT MANAGER Chyll Taylo ADVERTISING MANAGER Vin Mancera MODERN MEDIA GROUP, INC. CHAIRMAN & CHIEF EXECUTIVE OFFICER Archie Carrasco CHIEF OPERATING OFFICER Anne Bernisca HEAD OF OPERATIONS Nikki Balboa Rolling Stone Philippines is published by Modern Media Group, Inc., a subsidiary of AGC Power Holdings Corp., under license from Rolling Stone, LLC, a subsidiary of Penske Media Corporation. All Rights Reserved. #RollingStonePH #RollingStonePHRoundtable #RSPHMediaChannels