How to evolve (and how not to) with Zaid Hassan | Circular Economy Show

Zaid Hassan has spent 25 years in systems change, and he thinks the field fooled itself. Beautiful diagrams that feel like progress and change nothing. Skills that AI will take first. Joe Iles asks him what actually works, and why he still ends his new book with three words: it's not that hard. Zaid is a strategist, facilitator and writer. He has advised organisations across the globe including the World Bank, Oxfam, WWF and more. He is the author of the Social Labs Revolution (2014) and more recently How To Evolve And How Not To (2026). Find out more about his work here: https://xinx.co/ 00:00 - 01:11 Intro 01:11 - 02:48 Is There a Secret Recipe for Systems Change? 02:48 - 04:33 Systems Thinking & "The Appearance of Engagement" 04:33 - 07:44 Sweet Pastries & PowerPoint Fluff 07:44 - 11:29 Simple Stories vs Good Stories 11:29 - 13:09 Knowing What to Do vs Knowing How 13:09 - 17:28 Tesla, McDonald's & Strategic Practice 17:28 - 18:45 From Momentum to Implementation 18:45 - 19:52 2-Dimensional vs 3-Dimensional Skills 19:52 - 21:40 AI & 2-Dimensional Work: "You're Toast" 21:40 - 24:36 How Solutions Travel: "They Will Get Copied" 24:36 - 27:20 "It's Not That Hard": Pushing a Door That Says Pull 27:20 - [end] Joe's Reflections #podcast #circulareconomy #systemdesign ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Subscribe to The Ellen MacArthur Foundation for more insightful videos -   / @ellenmacarthurfoundation   Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram:   / ellenmacarthurfoundation   LinkedIn:   / ellen-macarthur-foundation   Website: http://www.ellenmacarthurfoundation.org