The ENTIRE History of Starbucks in 23 Minutes

Walk into a Starbucks at 7:40 on a weekday morning. A stranger asks your name, writes it on a cup, and hands you something warm. You won't see a coffee company. You'll see a routine, and it has outlasted almost every rival that tried to copy it. This is the story of how three friends who sold only coffee beans near Seattle's Pike Place Market ended up with more than 41,000 locations. We follow the founders, the Brooklyn salesman who bought the company for $3.8 million after a trip to Milan, the rivals that faded, the one idea that explains the whole business, and the questions it faces right now: a turnaround, a China joint venture, and baristas still waiting on a first union contract. Chapters 00:00 The name on the cup 00:25 The scale of Starbucks 01:15 The rivals that should have won 02:10 What this story is about 02:48 Alfred Peet and three friends with a bean shop 04:30 Howard Schultz walks in 06:50 Milan, Il Giornale and the $3.8 million purchase 09:40 The 1992 IPO 10:35 The secret of Starbucks 11:50 From here, the years fly 15:05 Which brings us to right now 17:40 Why any of this matters 19:55 Built on you Every company is built on something. If this one clicked, like and subscribe for the full story of more companies, one founder at a time, and tell us in the comments what your order is. #StarbucksHistory #Starbucks #BusinessHistory #HowItStarted