Miquido for creatives | Pilot Graveyard: Lessons from AI that lived (and died)

In 2025, the tools for AI are broadly available, but what really sets apart the winners isn’t the tech. It’s the choices, the execution and the courage to iterate. In this session from “Miquido for Creatives,” we dive deep into why 95 % of AI prototypes never leave the launch pad - and more importantly, how a select few succeed in building AI that transforms creative businesses. In this session, experienced leaders from music, gaming, fashion, and digital media share candid stories from behind the scenes - revealing the AI experiments that didn’t make it, and the few that went on to reshape entire business models. 🔎 What you’ll learn How to spot where AI can deliver real value in creative industries: from music to fashion to entertainment. Why so many pilots fail, and which “hidden differentiators” separate the ones that die from the ones that live and thrive. What creative companies can learn from other industries to succeed faster, and avoid “pilot purgatory.” 🎙️ Who’s on stage Host: Matthew Hawn - fractional product leader with deep experience in media and entertainment (Sony Music, Universal, Last.fm, Samsung), guiding complex media challenges toward creative, customer-focused innovation. Susan Cummings - Co-Founder of 10sixGames; veteran games-industry executive and entrepreneur exploring the frontier of AR/VR and AI-driven experiences. Boris Lacroix - Digital-Transformation Executive & Entrepreneur, ex-VP of Global Digital Operations at a luxury brand, with a track record bridging music, media and tech ventures. Sammy Andrews - Founder & CEO of Deviate Digital; award-winning music-industry leader and digital strategist, advising global entertainment brands on innovation and growth. 👉 Hit play, get inspired, and learn how to turn experimentation into evolution. EPISODE CHAPTERS 00:00 Welcome, webinar setup & how to join the discussion 04:33 Meet the speakers: Susan, Boris & Sammy 07:02 What gives creative teams an edge when everyone has the same AI tools? 10:13 Fashion & film: Boris’ AI brand movie and internal backlash 16:01 Music industry reality check: why 95% of AI tools miss the mark 21:30 The 5% that work: AI products built around real bottlenecks 27:30 Games & art pipelines: treating AI as a junior teammate (LoRAs, ethics, control) 41:31 Software & beyond: the 10× productivity shock and new gatekeepers 52:42 How leaders stay AI-native + job fears, guardrails and closing remarks Discover our world: https://www.miquido.com/ Explore our M&E development services: https://www.miquido.com/industry/ente... Connect with us: LinkedIn: / miquido Facebook: / miquido Clutch:https://clutch.co/profile/miquido Dribble: https://dribbble.com/miquido/ Behance: https://www.behance.net/miquido Twitter: / miquido