A Primer on Sustainability: In the Business Environment

A Primer on Sustainability: 4 Ideas Every Business Leader Should Know www.businessexpertpress.com Sustainability gets treated like a slogan — a recycling bin, a line in an annual report. But it's really about spotting costs the market isn't pricing, and knowing what to do about them. In this summary of A Primer on Sustainability: In the Business Environment by Ronald Whitfield & Jeanne McNett, we break down four core ideas from the book in about 10 minutes. In this video: – Why sustainability problems are usually market failures – The three real ways businesses and markets respond – Five myths that make sustainability harder to think about – Two tools you can actually use: Triple Bottom Line & Life Cycle Assessment This book is published by Business Expert Press, the publisher behind this channel. Get the full book, case studies, and debate exercises here: https://www.businessexpertpress.com/b... KNWDJOAW4TGEN2R3 #Sustainability #BusinessStrategy #ESG #TripleBottomLine #BookSummary