📽 6.02: Mark Jansen (Epica) on clever marketing, tech and opportunities [#fhtz]

We had a very interesting talk with Mark Jansen, mastermind of the Dutch symphonic metal band Epica, on which he elaborated on the band’s early marketing attempts, how to adapt to new technology, how the band tries to counter the trend of decreasing physical sales, the importance of charts, budgets and much more. Produced by Simon Kurt & Sebastiano Mereu.