Financial Services Marketing S3 - The Consumer Decision Process in Financial Services

In this session, we shall look at the stages in the consumer decision making, and the factors and the major players that influence these stages, and their roles. We shall also look at the differences in B2C and B2B consumer decision making process. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.