18th September 2026 - Latest Google, Meta and AI Ads Changes w/ Jeremy Yang & PPC Frances

Jeremy Yang and his co-host Frances Suarez go through another big batch of PPC updates and what they could actually mean for advertisers. In this episode: • Search ads appearing in AI Mode • Google Merchant Center features and loyalty benefits stacking up • Issues with brand protection campaigns • Google Ads that can send people directly into Facebook Messenger • Ads moving towards conversational bots and “sponsored agents” • More AI automation across Google, Meta and ChatGPT ads Some of these updates look genuinely useful. Some of them Jeremy and Frances wouldn’t touch yet. As always, they look at these changes from the perspective of people managing accounts and testing what works in the real world. If hearing from operators on the ground is your thing, give the episode a watch. Subscribe to The Online Ads Guy for more practical conversations about paid advertising and marketing. ------ Chapters 00:00 Black Friday and Cyber Monday planning 02:17 Google Merchant Centre loyalty features 05:23 Search ads appearing in AI Mode 06:14 Conversational ads and sponsored agents 08:10 AI performance insights and competitor benchmarking 09:24 Demand Gen approval times and testing 11:06 Higher bids and lead quality 13:12 Problems with brand protection campaigns 15:35 Google Ads sending users to Messenger 17:35 Meta’s single-prompt AI campaigns 20:00 Meta AI and automation updates 23:16 Voice search ads and sponsored agents 24:36 ChatGPT ad customisation 25:48 Final updates and wrap-up ------ Connect with Frances Suarez on LinkedIn PPC Frances ➡️   / ppc-frances   ------ Learn more about Jeremy Yang on LinkedIn ➡️   / jeremy-yang   Connect with Digital Goliath Instagram ➡️   / digital_goliath_marketing   Website ➡️ https://digitalgoliath.com.au/ #PPCInTheTrenches #JeremyYang #TheOnlineAdsGuy #GoogleAds #MetaAds #PPC #DigitalAdvertising #ChatGPTAds