Where Did We Go Wrong

Uganda has a lot to learn from Rwanda’s ambitious plan to host a Formula 1 Grand Prix. Rwanda’s reported 10-year agreement to bring the sport back to Africa in the early 2030s, with a proposed circuit in Bugesera near Kigali, reflects a wider strategy to attract tourists, investors and international attention. For Uganda, this is more than a sporting milestone for a neighbouring country. It demonstrates how major sporting events can drive tourism, create jobs, attract investment and strengthen a nation’s global image when supported by proper planning and a long-term vision. The first lesson is to think beyond the event itself. Formula 1 is not just about racing; it creates opportunities in hospitality, transport, construction, entertainment, advertising and professional services. Rwanda plans to connect the proposed circuit with Bugesera International Airport and a wider commercial and tourism hub. This positions the Grand Prix as part of a broader economic strategy rather than an isolated sporting investment. Uganda can adopt a similar approach by identifying international events that match its strengths, from motorsport and cycling to athletics and football. With its natural attractions, growing hospitality sector and youthful population, the country has opportunities to develop sports tourism that generates income long after competitions end. However, ambition must be matched by preparation. Securing an agreement is only the beginning; delivering infrastructure and meeting international standards are the real tests. Major events require reliable transport, accommodation, utilities, security, medical services and experienced organisers. Uganda should prioritise feasibility studies, realistic budgets, clear timelines and measurable outcomes before committing to major projects. Every investment should have a credible delivery plan and a clear explanation of its expected economic benefits. Rwanda’s initiative also highlights the power of destination marketing. Uganda can strengthen its international profile by linking sporting events with wildlife safaris, national parks, cultural experiences and attractions along the River Nile. The aim should be to encourage visitors to stay longer, explore more destinations and spend money with local businesses. Another lesson is the importance of developing local skills. Major sporting events require engineers, technicians, hospitality workers, logistics specialists, media professionals and event managers. Uganda should use such opportunities to strengthen vocational training and create employment pathways for young people through partnerships between government, universities, technical institutions and private companies. Local businesses must also have a meaningful stake in the opportunities created. Hotels, restaurants, transport companies, tour operators and small enterprises should be involved from the planning stage. Transparent procurement and accessible financing would help ensure that the benefits extend beyond large investors. At the same time, Uganda must be realistic about the costs. Formula 1 is an expensive and technically demanding sporting property requiring substantial investment and long-term commercial commitments. Copying Rwanda’s ambitions without assessing the financial risks would be a mistake. Uganda should instead identify events that offer the strongest returns relative to their costs. Upgrading existing facilities and hosting regional competitions, international rallies or cycling events could provide a practical starting point. Independent feasibility studies should assess construction costs, operating expenses, projected visitor spending, maintenance and potential revenues before public funds are committed. Regional cooperation offers another opportunity. Uganda does not need to host the Grand Prix to benefit from the attention it generates. Working with Rwanda and other East African countries on tourism packages, transport links and joint marketing could encourage visitors to explore several destinations during one trip. Visitors attending the race could extend their stay in Uganda for gorilla trekking, wildlife safaris and cultural tourism. Ultimately, international visibility matters only when supported by a good visitor experience. Efficient border procedures, reliable transport, quality accommodation, safety and professional customer service are essential to turning attention into repeat visits and sustained investment. Rwanda’s initiative should encourage Uganda to develop a coordinated sports tourism strategy involving government agencies, sports federations, local authorities and private businesses. The focus should be on opportunities that build on Uganda’s strengths and deliver measurable benefits.