Virtual Production Hardware vs Workflow | Anna Doublet Sony Professional | AVENUE TALKS

How do hardware, workflows and people come together to shape the future of virtual production? In this session from VP Gathering 2026, Anna Doublet from Sony Professional explores the relationship between technology and creativity, demonstrating how innovation extends beyond hardware to encompass education, research, collaboration and production workflows. Anna discusses Sony's approach to lowering barriers to entry for emerging talent, the importance of vocational learning and professional development, and how collaboration across research, engineering and creative teams is driving the next generation of virtual production. The talk also explores Sony's latest virtual production technologies, including camera tracking, immersive experiences, and the role of research and development in creating more accessible and creative production workflows. --------- Anna Doublet works with ‪@SonyProfessionalEurope‬, where she focuses on virtual production, industry engagement and education. Her work bridges technology and creative practice, helping filmmakers, educators and emerging professionals understand and adopt new virtual production workflows. Through initiatives such as the ‪@sonyfuturefilmmakerawards‬, educational programmes and industry partnerships, Anna champions accessible learning opportunities and supports the development of the next generation of creative talent. Her work brings together research, hardware innovation and practical production experience to help shape the future of filmmaking. ---------- This talk is part of AVENUE, a European Centre of Vocational Excellence (CoVE) co-funded by the European Union. AVENUE brings together education, research and industry partners to strengthen vocational excellence across Europe's creative visual industries. Through free learning resources, professional training, research and international collaboration, AVENUE supports lifelong learning across: Animation Games Virtual Production Extended Reality (XR) Visual Storytelling Discover more free learning resources, courses and opportunities: 🌐 https://www.avenuecove.eu