Trying to Be Brilliant at Everything Is Killing Your Margin

Trying to be brilliant at everything is the fastest way to be brilliant at nothing, and it's quietly killing your margin. Most owners think growth means doing more: more services, more types of customer, more saying yes. This episode makes the opposite case. The way to protect your margin and build a stronger business is to narrow, not broaden. It's Part 2 of the over servicing pair. Part 1 was about cutting the work your customers never asked for. This one is about making sure it never creeps back, by getting deliberate about who you're for and what you offer them. You'll get: Why “do more to grow” quietly wrecks your margin The three tests of an ideal customer: volume, margin, and capability The five questions to run any new idea or feature through before it goes into your offer Why chasing turnover growth is the wrong target Built for owners of established £5m to £20m businesses who want profitable, focused growth, not startups chasing everything that moves. Part 1 (watch this first):    • The Work Your Customers Never Asked For is...   Chapters: 0:00 Brilliant at everything = brilliant at nothing 1:01 Why “do more to grow” backfires 1:56 What a value proposition actually is 2:35 It starts with your ideal customer 3:19 The three tests of an ideal customer 4:09 Lidl vs Waitrose: choose what you won't do 5:28 The five questions before you add anything 7:02 The 24/7 support example 8:08 The turnover trap 8:33 What to do next New episode every two weeks on building a business that runs without you and protects its margins as it grows. Subscribe and the next one lands in your feed. More frameworks, tools and thinking for owner-managed businesses: marcosoares.co.uk #OwnerManagedBusiness #ValueProposition #BusinessMargins #MindYourOwnBusiness