How LEGO Almost Destroyed Itself

In 2003, LEGO was facing the worst financial crisis in its history. Sales were collapsing, losses were mounting, and one of the world's most iconic toy companies was fighting for survival. But how did LEGO get into so much trouble — and how did a 35-year-old CEO help turn the company around? This documentary explores LEGO's rise, its costly expansion into new businesses, and the decisions that brought the company back from the brink. From its origins in Denmark to the financial crisis of the early 2000s, discover how LEGO nearly lost everything. --- Folio explores the stories, decisions, and turning points behind the world's most fascinating companies. Subscribe for more business documentaries. #LEGO #BusinessDocumentary #BusinessHistory