What Happened to PXG? The $5,000 Golf Clubs Two Ping Engineers Quit to Build

In March of 2016, a sixty-five-year-old billionaire gave an interview to Fortune magazine. He had never designed a golf club. He had never played the tour. He was an accountant from East Baltimore who had made his fortune selling website names. And for less than a year he had been selling golf clubs of his own. The irons cost three hundred dollars. Not a set. Each one. A full bag ran about five thousand dollars. People kept asking him whether those prices would ever come down. He said no. If anything, he said, they would go up. Five years later, his company was selling a brand-new iron for $115. Ten years later, the brand that refused to sit on a rack was on the shelf at one of America's biggest golf chains. PXG is not dead. Nobody bought it. Nobody stripped it for parts. Bob Parsons still owns it. So what happened to the $300 iron, the ring of tungsten screws, and the promise that the price would only go up? The answer involves two engineers who walked out of Ping, a lawsuit against TaylorMade and Dick's, a cast iron that undercut the flagship, and one spring in 2020 when every other golf company closed its doors and PXG didn't. If you ever paid for a set of PXG irons, tell me in the comments: what year, what you paid per iron, and whether they are still in the bag. Subscribe for the stories behind the brands in your garage:    / @persimmonarchive   Chapters 0:00 The $300 iron [fill from final render] The boy who failed fifth grade [fill] Nine holes at Whisper Rock [fill] The screws [fill] $300 an iron [fill] $1,300 at Dick's [fill] The cast iron [fill] The spring everybody closed [fill] The superstore [fill] Who killed the $300 iron PXG golf history, Parsons Xtreme Golf, Bob Parsons golf, PXG 0311 irons, PXG vs TaylorMade P790 lawsuit, PXG 0211, PXG price cut, PXG PGA Tour Superstore, Mike Nicolette, Brad Schweigert, Ping engineers PXG, GoDaddy founder golf clubs, golf brand documentary, golf equipment history, what happened to PXG, expensive golf clubs, hollow body irons history Sources (attach links from the research chat before posting) Fortune, March 2016 — Bob Parsons / PXG profile: pricing, monthly sales, New Delhi fitting, China manufacturing, $12M invested Golf Digest — PXG origin: Whisper Rock, Nicolette, Schweigert, "no budget, no deadline" Golf.com / GolfWRX — PXG v. TaylorMade & Dick's (filed Sept 12, 2017), injunction denied, countersuit, settlement Feb 1, 2019 MyGolfSpy — 0211 iron launch (May 2019, $195); 2020 price cuts; "PXG myths" piece Arizona Republic / Phoenix Business Journal — 2021 Arizona hiring; March 2023 layoffs PXG press releases — board of directors and Schweigert as COO (Nov 2025); PGA Show debut (Jan 2026) PGA TOUR Superstore / PXG joint release (Apr 14, 2026) Nike, Aug 3, 2016 — exit from clubs, balls and bags Intuit acquisition of Parsons Technology (1994); GoDaddy 2011 KKR/Silver Lake/TCV transaction USMC MOS references for 0311 and 0811; Bob Parsons interviews on Vietnam service and the Purple Heart