Why the iPhone 18 Became Apple's Most Expensive Lineup Ever

Why the iPhone 18 Became Apple's Most Expensive Lineup Ever Apple just posted its most expensive iPhone lineup ever — and the reason has almost nothing to do with the phone in your hand. The iPhone 18 Pro starts at $1,199. The Pro Max starts at $1,299. Apple's first-ever foldable, the iPhone Duo, starts at $1,999. This was also the first keynote under new CEO John Ternus, who took over from Tim Cook just eight days before walking on stage. In this video: – Why a global memory chip shortage, driven by the AI data center boom, is quietly reshaping every phone on the market – What actually changed in the iPhone 18 Pro and Pro Max – Why Apple split its own iPhone lineup for the first time ever – Inside the iPhone Duo, Apple's first foldable – Why Siri's big AI upgrade is reportedly borrowed from Google – What this means for Samsung, Google, and every other phone you'll buy next #iPhone18 #Apple #TechNews #iPhone18 #iPhone18Pro #Apple