Building generational brands at Canva, Koala, Eucalyptus | CMO Conversations, Matt Rossi (Oodle)

CMO Conversations, Episode 1: Tom Mansfield, CMO of Tracksuit, sits down with Matt Rossi, founder of Oodle and ex brand leader at Koala, Canva and Eucalyptus. 0:00 - From the West End to D2C marketing at Koala 7:54 - Big wheel, little wheel: fast creative testing and why agencies still aren’t doing it 9:51 - Building an in-house creative team, and the hunt for the full-stack creator 14:21 - Inside Koala: the “PayPal mafia” of ANZ marketing 17:47 - Canva: proving brand works 26:38 - Eucalyptus: turning on brand for Pilot, then pivoting to growth after the tech wreck 32:41 - Founding Oodle: a media syndicate for fast-growing brands 35:35 - Measuring brand: why no single approach fits every company 37:11 - You don’t have to spend your way to a brand 40:35 - AI, creative costs heading to zero, and why brand stays a moat 46:34 - Where brand tracking needs to go next Follow Tom:   / tom-mansfield-5a774125   Follow Rossi:   / matthew-rossi-15856b127   Follow Tracksuit on LinkedIn:   / gotracksuit   Follow on Instagram:   / gotracksuit   Follow on X: https://x.com/gotracksuit Follow on TikTok:   / gotracksuit   Learn more: https://www.gotracksuit.com