Episode 6: Taufeek Shah

CEO of Lola’s Fine Sauces, Taufeek Shah, thought he had the perfect pitch in the early days of his Iowa-based company that was inspired by his family’s recipes. He had the best hot sauce, and great numbers to support why buyers should take notice of it. But most of the company’s success didn’t come until he changed his message. Take a listen to his remarks at the Business Record’s 2026 90 Ideas in 90 Minutes event to hear how telling his family’s story made all the difference.