Stop Selling Yourself on Social Media

Podcast Chapters 00:00 – Welcome to the Real Boss Series with Tom Dheere Anne and Tom introduce the conversation and discuss how Anne's fashion interests have changed what she sees in her social media feed. 01:10 – How Social Media Algorithms Learn Your Interests Why the content you consume influences what platforms continue showing you—and what that means for voice actors. 02:40 – What Voice Actors Should Be Posting on Social Media Tom breaks down the two sides of social media: what you consume and what you create. 04:06 – Why Video Continues to Matter for Voice Actors Anne and Tom discuss video content, engagement, and creating content people actually find useful. 05:26 – The Two Audiences Voice Actors Need to Understand Why different voiceover genres may require different approaches to social media and why voice seekers aren't necessarily watching your content. 07:15 – “Charming the Humans While Feeding the Robots” Tom introduces one of the central ideas of the conversation: balancing human engagement with algorithmic visibility. 09:37 – Expertise, Experience, Authority, and Trust How E-E-A-T can help voice actors think more strategically about the content they publish. 11:08 – Stop Making Social Media a Hard Sell Why “I'm looking for work” and constant self-promotion can work against you. 12:06 – Your Comments Are Part of Your Professional Reputation How interactions, arguments, and behavior inside social media groups can affect how people perceive you. 14:47 – Tom's Failed 50-Video Social Media Campaign Tom shares the experiment that didn't work—and how turning the failure into content produced a much better result. 18:07 – Understanding Impressions and Social Media Reach Tom explains how LinkedIn impressions can expand the audience beyond your immediate connections. 19:44 – Why Vulnerability Creates Better Content Tom discusses his most successful blog posts and why people respond to mistakes, honesty, and lessons learned. 22:30 – You Don't Have to Be an Expert to Have Something to Say How sharing your own journey can become useful content even when you don't feel like you have anything important to contribute. 24:19 – Why Other Voice Actors Matter to Your Career Tom shares data from his business tracking and explains how fellow voice actors have contributed to his opportunities. 26:14 – Treat Your Social Media Like Your Voiceover Performance Why being friendly, conversational, authentic, and helpful applies both on the microphone and online. 27:50 – Your Passion Can Become Your Marketing Anne and Tom explore how hobbies and interests can attract people who eventually discover your voiceover work. 28:25 – Know, Like, and Trust: Becoming Memorable Why social media can be more effective when the goal is familiarity rather than a direct sale. 29:07 – Social Media Is Changing, So Your Strategy Has to Change Too Anne and Tom discuss the increasingly visible role of algorithms and why voice actors need to pay attention. 30:30 – The E-E-A-T Takeaway for Voice Actors Tom breaks down Expertise, Experience, Authority, and Trust as a framework for social media content. 31:12 – Closing Thoughts and IPDTL Tom and I get into what happened when one of his carefully planned content campaigns completely missed the mark, why his most successful writing often comes from mistakes, how voice actors can use their interests to attract attention, and why your relationships with other voice actors may be more valuable to your career than you realize. We also talk about the increasingly important relationship between social media, search, AI, algorithms, and the way your professional reputation is discovered online. Listen to the full VO BOSS Podcast episode with Tom Dheere to hear the complete conversation.