Inside the Cleveland Browns Huntington Bank Field Immersive Cube

Advent, a premier experiential design and technology firm, unveiled The Immersive Cube®, the centerpiece of The Cleveland Browns Experience center, a new sales and preview environment created for the ‪@browns‬ and Haslam Sports Group (HSG) in support of the team’s new Huntington Bank Field and its surrounding mixed-use entertainment district in Brook Park, Ohio. Advent designed, engineered, and installed The Immersive Cube® experience. Spanning nearly 21 feet across a wrap-around, 270° canvas of more than 20 million pixels, this installation is the widest Immersive Cube® ever deployed. Guests step inside a live, fully navigable digital twin that ranges from a 25-square-mile view of Cleveland and the surrounding region down to individual premium spaces within the new stadium and district — the largest geospatial environment and the most comprehensive real-time architectural deployment Advent has ever brought into the platform. #movepeople #clevelandbrowns #dawgpound #cleveland #innovation