What is Truth? | Twin Turbos Live

0:00 Start 5:05 Why You Should Charge More: The 80-20 Rule in Agency Pricing 8:00 Why the 1000 customer goal is big on purpose 11:06 The number one business pain point today 13:31 AI Local Edge must be fully automated for 1000 customers 29:33 Every web page needs an FAQ section now 32:06 We're not about shiny object sales 33:26 The three-part white label offering 36:09 The Fatal Flaw in DIY AI Search Checking 43:48 Core 30 SEO: Why Your Website Must Map to Your Google Business Profile 47:06 If you don't know the 90 steps you can't sell with integrity 49:40 We're building this live, warts and all 54:46 How AI Changes Service Delivery Economics The number one business pain point is what AI is saying about your business, Richie said, and the fix is truth content: actual customer questions in H2 headings that AI can't help but serve up. The episode covered AI Local Edge, a $27/month automated service where customers do all the setup and the system runs delivery, designed to hit 1000 customers by Christmas and convert to $900/month. They also explained why asking ChatGPT about your own business is flawed and how AI changes service economics when delivery drops from 15 hours to 2.5 hours. What we covered: Richie redid their pricing ladder and ended up charging more, applying the 80-20 rule that 80% of your work comes from 20% of customers. Truth content is answering questions exactly how you answer them in your business, not sales speak, and putting customer questions in H2 headings so AI trips over them. AI Local Edge is a $27/month automated service where customers set up everything themselves and the system runs delivery, with the goal of converting them to $900/month. The fatal flaw in asking ChatGPT about your own business is that it knows you and tells you what you want to hear instead of what it's actually finding externally. Your website should map directly to your Google Business Profile categories and services, which is Core 30 SEO based on Caleb Uku's teaching. Rank Turbo setup is 90 steps, and if you don't know those steps you can't sell the service with integrity. With AI, service delivery that used to take 15 hours a month for a $900 service now takes 2.5 hours, so profitability goes through the roof. They're building this live, showing what works and what doesn't, because there's value in the honest version of what it takes to build in this space.