Can You Reach the Real Voter Behind the Data? | Deep Sync + MiQ

A voter file tells you who you want to reach. But can you actually find, and influence, that voter across today’s fragmented media landscape? In this conversation, Deep Sync CEO Pieter De Temmerman joins Jesse Contario, RVP, Southeast and Political, MiQ, and Deep Sync CCO Lindell Bennett to unpack the identity gap in political advertising, and what it takes to turn voter data into real, addressable reach. They explore why match rate doesn’t equal reach, the difference between deterministic and probabilistic identity, how signal gets lost across media activation, and why accuracy, speed, frequency, and measurement matter as campaigns move from voter files to real voters: • Why a voter record doesn’t automatically mean a reachable voter • Match rate vs. real addressability • Deterministic vs. probabilistic identity • Cross-channel fragmentation and frequency • Faster political audience onboarding • Measurement and closed-loop identity • How campaigns can find incremental reach Featuring: Jesse Contario — RVP, Southeast and Political, MiQ Pieter De Temmerman — CEO, Deep Sync Lindell Bennett — CCO, Deep Sync From voter data to media activation, faster: Deep Sync and MiQ help campaigns move from voter file to programmatic media in hours, with higher match rates and greater control. Learn more: https://deepsync.com/blog/deep-sync-m... #PoliticalAdvertising #Identity #VoterData #AdTech #DeepSync #MiQ