Boosting vs. Real Ads, ROAS & Margin with Britt Holmes

Should You Run Facebook & Instagram Ads Yet? Boosting vs. Real Ads, ROAS & Margin with Britt Holmes Britt and Evie get unfiltered about why so many business owners burn money trying to save money on ads, why boosting a post is "paying to be popular," and how a great ROAS can still lose you money. They also cover AI in advertising, protecting your ad account, and running a business as a mom with ADHD. In this episode: The 3 things you need before running ads Why DIY ad courses create false confidence Boosted posts vs. Meta ad campaigns ROAS, margin, CPA and lifetime value in real numbers How a candle brand sold out before Black Friday Why Britt won't let AI manage live ad budgets The Home Depot "May 2x4" lesson in customer-first messaging ADHD, routines and 10-to-2 working hours Questions this episode answers: When should a small business start running ads? Start after your website already converts, your social media is active, and tracking is set up. Use free channels like referrals and networking first. Is boosting an Instagram post worth it? Usually not. Boosts send people to your profile with limited targeting and no tracking. A Meta ad campaign lets you choose your audience, send traffic to your website and track results. Why can a good ROAS still lose money? ROAS ignores product costs. If your margin is thin, every sale can cost you more than it earns. Look at margin and customer lifetime value. How do I avoid a huge surprise Meta ads bill? Set budget limits on campaigns and turn on two-factor authentication. Freeze your card right away if you see suspicious charges. Can AI run my Facebook ads? AI is great for admin work and messaging ideas, but Britt keeps humans in charge of live ad spend. Do I need to change ad creative constantly? No. Switch creative when frequency data shows ad fatigue, not every few days. Timestamps: 00:00 Intro 01:36 Meet Britt Holmes 02:48 From workaholic VP to agency owner 05:21 Corporate ad skills for small businesses 08:37 Should every business run ads? 13:44 Do ads need to be flashy? 15:07 AI in advertising 16:54 Surprise Meta bills and hacked accounts 19:31 Margin vs. ROAS 22:40 Messaging that converts 24:51 The Home Depot lesson 26:36 Boosting vs. ads 29:27 ADHD, motherhood and boundaries 35:42 Britt's podcast 38:10 Personal branding with carousels 40:02 Rapid fire Connect with Britt: Website: https://www.meritmedia.com/ Instagram:  / brittholmeslive   |   / meritmediainc   Britt's podcast: https://open.spotify.com/show/1OHv2p8... Find Evie on… Instagram:   / evietavaresbranding   LinkedIn:   / evie-tavares-352291258   Website: https://www.evietavaresbranding.ca/