Firing GTM Tags based on Consent (Part 3)

Setting up your Cookie Consent banner and connecting it to Google Tag Manager are the first steps you need to take to implement Consent Mode. Now, it is time to trigger and test your tags to see if they properly fire based on the consent given by a user. Cookie banners have now become an indispensable part of the web browsing experience due to privacy regulations like the GDPR in the EU and UK, CCPA in the US, LGPD in Brazil, and similar privacy laws across the world. That is why we have created this four-part video series focused on installing a cookie consent banner with GTM. This is the third part of this series aimed at showing you how to implement a cookie banner on your site so that you can set up tracking while staying inside these new privacy regulations that could affect your business. Have you missed the previous videos? Don’t worry - we have you covered: Watch part 1 here 👉:    • How to install a Consent Mode Cookie Banne...   Watch part 2 here 👉:    • How to Configure Consent Overview in GTM (...   🔗 Links mentioned in the video 🔗 Watch the full-length video here 👉: https://measureschool.com/consent 📄 Read this Video's Guide: https://measureschool.com/cookie-cons... Need Personalized Help? Contact Us 📞 https://measureschool.com/services/ OUTLINE: 00:00 - Introduction 00:54 - Overview 01:27 - Consent Settings FB Example 03:35 - Using the Consent Overview Screen 05:18 - Events Prior to Consent 10:26 - Custom Event Triggers 11:36 - Testing 12:24 - Setting Triggers With New Tags 14:13 - More Information