How an Active Duty Army Major Built an Award-Winning Bourbon Brand

How did an active-duty Army major turn a local bourbon hobby into an award-winning small business while applying military leadership, calculated risk and long-term business strategy? In this episode of Militarily Speaking, we talk with Major Cole Hanna, co-founder of H.K. Young Bourbon Company, about building an award-winning Kentucky bourbon brand while continuing to serve on active duty. Cole shares how military leadership shaped his approach to entrepreneurship, why H.K. Young committed to toasted barrel finished bourbon, and what military members should know before starting a business of their own. Militarily Speaking dives into the heart of military life through the voices of those who’ve lived it. Hosted by Tom McLean and Jodi Vickery – seasoned professionals with a passion for serving the military community – the show blends financial insight, real-world experience, and honest conversation. Jodi, a proud military spouse, and Tom bring different perspectives that make every episode both relatable and practical. Each episode, we sit down with veterans, spouses, and leaders who share stories that matter – from the challenges of deployment and transition to insights on careers, family, and finances. It’s about the military journey, told through the people who know it best. And don’t miss our Military Minute, a trivia segment where listeners can test their knowledge of military history, pop culture, and more – with chances to win prizes for you and your favorite charity. Head over to our Facebook page for more info. Season 2 brings even more stories, new voices, and more ways to engage with the community. Follow us on Facebook at Militarily Speaking Podcast and be part of the conversation. Produced by Armed Forces Bank. This is who we are. AFBank.com | Member FDIC 00:00 Building a Business While Serving on Active Duty 05:09 Turning a Bourbon Hobby Into a Business 08:15 Trademark Lessons for New Entrepreneurs 15:00 Sales, Distribution and Growing a Small Business 20:08 Why H.K. Young Chose to Stay Self-Funded 24:18 Advice for Transitioning Military Entrepreneurs 25:01 Finding Financing and Investors for a Business 26:01 Building a Network and Finding Business Mentors 31:01 Creating a Sustainable Long-Term Business Strategy 40:43 The Military Minute