Beehind Coffee, Community & the Reality of Building The Grace Coffee Co. | Yash Soni | BTD EP: 02

65% of cafes in Ahmedabad shut down in their first year. Grace Coffee didn't just survive, it built a coffee school and multiple outlets. In this episode of BTD, Yash Soni breaks down how a secret side investment became one of Ahmedabad's most loved coffee brands. From hiding the business from his father, to surviving COVID with a 6:15 AM drive-through, to sitting inside McDonald's and Starbucks just to reverse-engineer how they scale, this is the unfiltered version of building a cafe brand in India. Produced by: Seven Dot Productions #SunnyJani: Founder of Seven Dot Productions & Beehind The Dot Instagram:   / iamsunnyjani   LinkedIn:   / sunnyjani   #BeehindTheDot Instagram:   / beehindthedot   LinkedIn:   / beehind-the-dot   Website: https://www.sevendotproductions.com/btd #SevenDotProductions Instagram:   / sevendotproductions   LinkedIn:   / seven-dot-productions   Website: https://www.sevendotproductions.com #BTD #FounderLife #StartupIndia #GraceCoffee #AhmedabadStartups #CafeBusiness #BehindTheScenes #IndianFounders #CoffeeCulture #startupstory Timestamps: 00:00 - 00:47 Intro: Ahmedabad's café failure stats & hooks 00:47 - 01:04 Meet Yash Soni, Founder of Grace Coffee 01:04 - 04:47 From gold & jewelry family business to chasing his own path 04:47 - 06:46 The first cup of coffee that changed everything 06:46 - 09:29 From customer to investor: how he joined Grace 09:29 - 11:12 COVID as a turning point for the business 11:12 - 15:03 Fixing operations: SOPs, systems & becoming hands-on 15:03 - 18:01 Partnership breakup & choosing friendship over business 18:01 - 20:29 A founder's daily routine & guest-first philosophy 20:29 - 32:01 Coffee school in Bangalore: relearning the craft 32:01 - 37:35 Building Grace's own coffee schools 37:35 - 41:07 Why cafés fail & how Grace scales without losing quality 41:07 - 45:01 The "less is more" philosophy on menus & consistency 45:01 - 49:04 Hiring, trust & taking care of his team 49:04 - 54:28 Final advice: work ethic, patience & building on your own terms