The Do Hard Things Podcast - Jesse Smith owner of The Bicycle Station

Most people know him as Jesse from the Bicycle Station, but there’s a lot more to his story. I sat down with Jesse in Bentonville during Big Sugar to get to know the person behind the name. We talk about his role as part owner of the Bicycle Station, what makes his position there unique, and the journey that brought him into the world of cycling. Jesse also shares why he feels so at home in the ultra-cycling community, what keeps him coming back to these events, and even reveals his favorite sport outside of cycling. It’s a conversation about identity, community, and the people behind the miles. Get to know Jesse beyond the bike shop and discover what makes him who he is.