What do you want your life to smell like? | Dawn Spencer Hurwitz | TEDxMileHigh

Your sense of smell affects nearly every part of your life -- but aside from putting on deodorant or lighting a candle, most of this happens accidentally. In this mindblowing talk, olfactory artist Dawn Spencer Hurwitz wonders, “What if we were more intentional about the use of scent in our lives?” You could shift your mood in an instant. You could slip into a new identity, a better version of yourself. You even could trigger old memories on purpose. Dawn Spencer Hurwitz is a pioneer of olfactory art and the American indie perfumery movement. As a synesthete, DSH developed her talent for creating perfumes based on fine art principles. In the early nineties, she began developing innovative lines of ready-to-wear artisan perfumes under her own label, DSH Perfumes. She has worked with top designers to consult and create exclusive perfumes and frequently collaborates with art institutions including the Denver Art Museum. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx