Niche Down to Scale Up - How Adam Rought Built Green Shield Builders from $1M to $40M

You recognize Green Shield Deck Builders if you've ever driven anywhere around West Michigan. Their billboard are everywhere. Adam and Lance sit down with Adam Rought, the Founder and CEO of Green Shield Deck Builders. In this tell all, Adam shares his story of starting the company only 6 years ago and niching down to scale up.