Can impact and profit coexist?

Can impact-driven businesses achieve both financial sustainability and measurable social impact? Chris Maranga, Regional Director Africa at Acumen, explores the relationship between profit and impact, and what it takes for African entrepreneurs to build financially sustainable businesses that create lasting social value. For founders, impact investing requires strong commercial fundamentals, including recurring revenue, profitability, a viable market and a clear understanding of how capital supports growth. The discussion also looks at impact measurement and why businesses need to go beyond reporting. Establishing a baseline, collecting impact data and tracking progress can help entrepreneurs understand what is working, improve their models and make better decisions.