Millions in Debt to the Greatest Show in Sports

How Jesse Cole’s entrepreneurial spirit led him to build the Savannah Bananas into the greatest show in sports. Jesse and Emily Cole and the Savannah Bananas are one of the most interesting entrepreneurial success stories you’ll ever hear. You see, before they had nearly 8 million followers on social media, national news coverage, a T.V. series on ESPN, and a waitlist of over 500,000 people to get a ticket, the Savannah Bananas were a severely struggling minor league baseball team with just a few fans. In this video, we’re going back to the beginning to find out who’s behind the business of the Bananas and how a book about Walt Disney led them to risk millions of dollars to turn them into the greatest show in sports history. 00:00 Savannah Bananas intro 01:30 Who is Jesse Cole? 02:26 Transitioning from player to coach 02:45 Realizing baseball is boring 03:13 Transitioning from coach to business man 04:01 The Gastonia Grizzlies Struggles 04:13 Walt Disney and Circus Inspiration 04:42 Finding a genius marketing strategy 05:56 Jesse's first trip to Savannah 06:21 Bold business moves 06:43 Buying a baseball team in Savannah 07:01 Humble beginnings 07:42 Running out of money 08:25 Naming the Savannah Bananas 09:12 Going viral and making their first dollar 10:11 Savannah Bananas first game 10:44 First season success 11:04 Unconventional marketing tactics 11:32 Creating banana ball 12:52 Unveiling banana ball to the world 13:05 Creating the Savannah Party Animals 13:55 Dancing videos and social media success 14:47 The future of the Savannah Bananas 15:09 Business success 15:48 Jesse and Emily's business success Find me everywhere TikTok:   / bitofbusiness   Instagram:   / bitofbusiness   Blog: https://bitofbusiness.com Get in touch: bitofbus@gmail.com Thank you for watching the rise of the Savannah Bananas. Like and subscribe for more! #savannahbananas #entrepreneurship #storytelling #successstory #videoessay #business