Smart AF: How to Remove Friction From Your Customer Experience with Jeni Bukolt

Erica Sietsma sits down with Jeni Bukolt, founder of Haven Creative (a branding and creative partner for industrial, manufacturing, and automotive aftermarket businesses), to discuss why the brands that are doing well aren't the most automated ones, but the ones that remove friction for their buyers. Jeni shares how Haven became a "get sh*t done" partner that looks at every touchpoint across sales, marketing, and service, and why its "Making Mavens" mission of educating 70,000 people worldwide matters more than any revenue number. She explains how AI is making buyers smarter while making brands sound the same, and why she believes the future is not fully automated but intentionally human. Jeni also breaks down where friction hides, from misaligned sales and marketing teams to wrong phone numbers in install manuals, and offers two simple fixes: get sales and marketing in the same room regularly, and buy from yourself. She closes with how Haven helped Fab Fours cut support calls and printing costs with an online knowledge base, a tiered ticketing system, and a QR code on every box. Listen on Spotify or Apple: https://open.spotify.com/episode/0r2e... https://podcasts.apple.com/us/podcast... Check out Haven Creative and Jeni here: https://www.havencreativeagency.com/   / jenibukolt   Take the FREE friction assessment: https://findthefriction.ai/ Subscribe to the Smart AF newsletter: https://smart-af-by-autofluencer.beeh... Autofluencer FOLLOW TEAM AF! https://autofluencer.com/   / autofluencerog     / autofluencer     / autofluencer     / autofluencer