How to Scale Your Firm Through Remote Teams With Menno Gottmer

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting... ********************************************************** Menno Gottmer is the COO of Adaptive Teams, where he helps businesses scale by building high-performing remote teams and the operational systems needed to support them. He also leads operations at SellerPlex and founded FlintLead, bringing experience in AI automation, business operations, and B2B growth. In this episode of The Principal Podcast, we explore how leaders of professional services firms can leverage international talent, build teams that operate independently, and scale their businesses without sacrificing service quality or becoming the bottleneck. ********************************************************** Know more about Menno Gottmer Website Link: https://adaptiveteams.co/ | https://sellerplex.com/ Connect with Menno Gottmer on LinkedIn LinkedIn Link: https://www.linkedin.com/in/menno-got... Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to... ********************************************************** Menno's Bio: Menno Gottmer is the Chief Operating Officer of Adaptive Teams, a company helping businesses scale through remote hiring and distributed teams. Since joining Adaptive Teams in August 2024, Menno has focused on designing the systems, processes, and leadership structures that allow teams to perform consistently across different countries and time zones. The company's client experience includes supporting KO Storage as its offshore workforce expanded from four agents to more than 70 contractors across multiple departments. Menno has also served as COO of SellerPlex since 2019, leading operational strategy across e-commerce management, advertising, supply chain, and financial services. In 2026, he founded FlintLead, which helps Dutch B2B businesses acquire clients through targeted, personalized outbound. He holds a master's degree in New Media & Digital Culture from Utrecht University and has a background in growth hacking, operational management, and AI systems integration. ********************************************************** Show Notes: For professional services firms, growth often creates a difficult challenge: how do you take on more clients, expand delivery capacity, and maintain quality without continuously increasing costs or relying on a handful of key people? Menno Gottmer works on exactly these challenges. As COO of Adaptive Teams, he helps businesses build and manage remote teams across functions including operations, finance, sales, recruitment, and customer support. His focus is on putting the right people, systems, and management structures in place to support sustainable growth. Menno also serves as COO of SellerPlex, where he oversees operational strategy and process improvement, and founded FlintLead, a Dutch B2B lead generation company. In this conversation, we'll explore what it takes to build effective distributed teams, how Adaptive Teams attracts and retains clients, and what professional services leaders can learn from Menno's approach to scaling a people-driven business. ********************************************************** Proposed Interview Structure: 1. You've worked across e-commerce, operations, and remote staffing. What got you into this space, and how did you end up leading operations at Adaptive Teams? 2. What specific problem are you helping clients solve at Adaptive Teams, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients at Adaptive Teams, and who typically makes the decision to bring you in or hire your services? 4. How do clients typically find Adaptive Teams, and what's worked best for you in attracting new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach Sub Question: What do you think about podcasts as a marketing tool for staffing, outsourcing, and other professional services firms? 5. When a potential client is considering building a remote team with Adaptive Teams, how do you typically move them from the first conversation to signing an agreement? What helps build that trust? 6. How do you retain clients at Adaptive Teams, make sure they continue working with you, and build long-term relationships rather than just completing one-off engagements? 7. Where do you find yourself most challenged right now when it comes to growing and managing Adaptive Teams, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?