April 29, 2026 Behavior Change Webinar Series - Session 1 Choice Architecture

Join the CMP Behavior Change webinar series giving you the chance to dive deeper into three less commonly used behavioral levers: Choice Architecture, Emotional Appeals, and Social Influences. In this webinar, you will learn more about using choice architecture from real-world teams who have used this lever in their work. Featuring: Habits of Waste, TRAFFIC, Jane Goodall Institute, and North London Waste Authority Subtle cues in built and digital environments about what to do and how to act are everywhere. While people may not realize it, the virtual and physical spaces surrounding them are often designed with particular goals in mind. Employing the choice architecture lever means deliberately designing an environment that influences people’s decisions — some call these designs “nudges” — or by changing what is on the “menu” of available options for people. For example, people’s attention can be directed or cognitive biases leveraged to shift choices towards or away from certain options implicitly.