Does $2.99 Really Feel Cheaper Than $3?

The difference between $2.99 and $3 is one penny, but the first digit changes too. Can that tiny price change affect how cheap something feels? This episode follows odd price endings from an 1898 shoe-clearance advertisement to modern studies of judgments, orders and memory. You'll learn why crossing a dollar boundary can matter, how a price ending can suggest a bargain, and why feeling that something is cheap is different from buying it. The evidence does not show that .99 prices always increase sales: results vary with the product, setting and outcome being measured.