Music Talks Conference 2026: „Exporting Music in Minority Languages in Europe“

„Exporting Music in Minority Languages in Europe: Breaking the Visibility Barrier“ Speakers: Araceli Tzigane (Mapamundi Musica), Cristina Clara (artist), Gotz Buehler (Artistic Advisor, Jazzahead) Moderator: Anca Lupes (Romanian Artist Worldwide) While digital platforms have made music more accessible than ever, artists performing in minority and less widely spoken European languages continue to face significant challenges in reaching international audiences. At the same time, recent success stories demonstrate that authenticity and strong cultural identity can be powerful advantages rather than obstacles. We will explore how artists, festivals, export offices, labels, and cultural institutions can support the international circulation of music created in minority languages. The discussion will examine audience development, streaming and algorithmic discoverability, showcase festivals, international collaborations, and the role of public support in promoting linguistic diversity within Europe's music ecosystem. Supported by: Sofia Municipality Culture Program Grand Hotel Millennium Sofia Upbeat - The European Showcase Platform for World Music https://atojazz.bg https://upbeat-platform.eu ‪‪@UPBEATPlatform‬ ‪@atojazzfestival‬