E235 - How a Pizza Guy Built 1,900 Units by Changing His Identity with Gino Barbaro

For 20 years Gino Barbaro was the pizza guy. Then he started a side hustle in multifamily real estate that grew into over 1,900 units and $450 million in assets under management. Gino is a certified money coach, the author of Happy Money, Happy Family, Happy Legacy, and the founder of Barbaro 360, a family coaching brand built around legacy and money. He walks Rob through the phone call that changed his identity, and why he walked away from the business that made him. The conversation covers why becoming an entrepreneur starts with acting like one, why you should fall in love with systems instead of goals, and how hitting 100 units forced Gino to stop doing everything himself. Rob and Gino also get into his values based partnership with Jake, why he sold the Jake and Gino education company, and the three gears every successful investor had in common. Topics Covered: - Negotiating an $11 million seller finance deal from the restaurant and realizing he had outgrown the kitchen - Why the entrepreneur version of you shows up and makes the calls even when you do not feel like it - Choosing multifamily over fix and flips because he already had a job and did not want another one - Moving from "me, me, me" to serving residents, employees, and the marketplace - Going from about 100 units to 1,000 in three years by investing in systems and processes - Using VAs and AI to hand off the task you hate most, one small step at a time - Aligning values, vision, and objectives before you start any partnership - Mindset, money patterns, and business strategy, and why legacy starts today Chapter Timestamps: 00:00 Show intro 01:38 Welcome and Gino's story 02:59 If a pizza guy can do it 05:33 The phone call that changed his identity 07:10 Acting as the next version of yourself 08:30 Fall in love with systems, not goals 09:55 Why multifamily instead of fix and flips 10:32 From me, me, me to serving others 13:16 Running a restaurant on reaction 15:13 The 100 unit mark and learning to scale 19:37 VAs, AI, and delegating what you hate 21:23 The pizza guy and the drug rep 24:24 Quick break 25:00 Selling the Jake and Gino education company 26:51 Mindset, money patterns, and business strategy 29:18 Legacy is something you activate today 33:09 Who Barbaro 360 is for 35:00 Where to find Gino 36:09 Happy Money, Happy Family, Happy Legacy 37:48 Wrap up Connect with Gino Barbaro: Website: https://ginobarbaro.com YouTube (Beyond Money):    / @movingbeyondmoney   Follow Surviving the Side Hustle at https://survivingthesidehustle.com for every episode.