Nudge | By - Richard H. Thaler and Cass R. Sunstein

Nudge: The Science of Choice Architecture -------------------------------------------------------------------- This Video features excerpts from the influential book Nudge, written by Richard H. Thaler and Cass R. Sunstein, which explores how choice architecture affects human behavior. The authors distinguish between "Econs," who make perfectly rational decisions, and "Humans," who are prone to cognitive biases and mental errors. By understanding these psychological tendencies, the text argues that institutions can implement "nudges" to steer people toward better choices regarding health, wealth, and happiness. This philosophy, termed libertarian paternalism, seeks to improve lives without restricting individual freedom of choice. The provided chapters specifically examine how social influences, temptation, and rules of thumb shape our daily decision-making processes.