What teachers say they want versus what they will actually use

The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently. A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast. In this one: Why pitching features to school leaders loses deals you should be winning The buyer and the user wanting opposite things The Lamborghini question, and the trap in asking people what they want Why cheaper and more streamlined reads as risk rather than value Using data to stop yourself making an expensive mistake Laura McInerney is Co-founder of Teacher Tapp.