BlackBerry कैसे बर्बाद हुआ? The $20 Billion Collapse | Business Case Study
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BlackBerry कैसे बर्बाद हुआ? The $20 Billion Collapse | Business Case Study
6 просмотров · 3 дня назад
Numb Capital
3 подписчика
6 просмотров · 3 дня назад
In September 2013, BlackBerry reported an inventory charge of nearly $1 billion on unsold phones. But how did a company that generated $19.9 billion in revenue and $3.4 billion in net profit in 2011 fall so far, so quickly?
Did BlackBerry really ignore the Apple iPhone, or was there a deeper reason behind its decline?
In this video, we explore the complete and unbiased business case study of BlackBerry, from the early days of Research In Motion (RIM) and the success of push email and BBM (BlackBerry Messenger) to the launch of the iPhone and the rise of the app ecosystem that changed the smartphone industry forever.
📌 In this video, you will learn:
The origins of BlackBerry and the revolution in push email
How BlackBerry became a favourite among Barack Obama, governments and business professionals worldwide
Steve Jobs' launch of the iPhone in 2007 and RIM's response
The power of the App Store and network effects
The strategic missteps behind the BlackBerry Storm and PlayBook tablet
BlackBerry's journey from a hardware-focused business towards a software and services company
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