Love or Money: From London PR Land to the Brussels Bubble - Sam Rowe on 40 Years in Comms

In the latest episode of Love or Money, Filip Lugovic sits down with Sam Rowe, a Brussels PR veteran and founder of Caro Consulting, to look back on more than forty years in communications. From writing press releases by hand in 1980s London to building comms practices in Brussels, Sam shares what she has learned about clients, careers, and the difference between being busy and being valuable. She reflects on the agency years, the decision to go out on her own, and why what you do with your unbillable hours matters more than what you do with your billable ones.