#116 Why One Video Is Never a Strategy (ft. MultiVision Digital)

Most people start a video company because they love being behind the camera. Rob Weiss did the opposite. He came from sales and marketing, started MultiVision Digital 15 years ago with no portfolio and no editing skills, and has since produced more than 1,700 videos. In this episode he breaks down the system underneath that: batch producing, a video-first strategy, a trade show sales machine, niching so hard he built a second website, and going chest-deep into AI without torching the budget. Full episode write-up: https://www.creativesgrabcoffee.com/p... Rob Weiss is the founder of MultiVision Digital, a New York City video production and video marketing company focused on B2B, manufacturing, and legal. Learn more at https://multivisiondigital.com Hosted by Dario Nouri and Kyrill Lazarov of Lapse Productions (Toronto). https://www.lapseproductions.com ⏱️ CHAPTERS 00:00 Intro: A Sales Guy Who Built a Video Company 03:29 Batch Producing: Why You Never Make Just One Cookie 05:23 Stop "Just Carving Out Snippets," Plan Your Reels 08:41 Selling Clients on a Video-First Strategy 11:19 Where Clients Really Are on Video (a 1 to 10 Scale) 14:21 Aligning Budget to Goals + the 14-FAQ-Video Story 17:34 A Softening Market and Smarter Client Questions 20:38 Trade Shows, Business Cards & Planting Seeds 24:05 The "I Just Want to Say Hi" Sales Approach 29:01 Postcards, QR Codes & Email Sequencing 33:57 Running Sales While Running a 5-Person Team 40:09 Coming From Sales, Not the Camera 43:25 Long-Term Freelancers and a Team Mentality 47:21 Why Manufacturing Became the Niche 49:55 A Separate "Video For Manufacturing" Website 53:46 The YouTube Shorts Epiphany 57:40 Going Chest-Deep Into AI Video 1:04:07 Pricing AI Work With "Contingency Days" 1:08:29 Where AI Video Editing Goes Next 🔔 Subscribe for weekly conversations on the business of video production. 🎙️ Guest: MultiVision Digital https://multivisiondigital.com 🎥 Hosted by Lapse Productions https://www.lapseproductions.com #videoproduction #videomarketing #businessofvideo #manufacturingvideo #aivideo