Escaping Golden Handcuffs by Buying a Business | Gretchen Roberts Interview

Gretchen Roberts was a senior director of marketing at a big company. She was 45 with four kids, and paid very well. But she looked up the corporate ladder and saw... more of the same. More presentations, more meetings, more travel. She didn't want that for the next chapter of her career, but the big salary acted as golden handcuffs. To unshackle herself, she'd need to find a solid replacement income. She did just that by buying an accounting firm (of all things). Not the most obvious choice for a marketer — although as you'll hear, Gretchen used the fact that she is not a CPA to her advantage. ❤️ Enjoy this interview? SUBSCRIBE for more: https://bit.ly/42hLnN0 Chapters 00:00:00. Gretchen’s background in writing and marketing 00:10:22. Leaving a good corporate job 00:13:30. Gretchen begins searching 00:17:26. Writing her own outreach scripts 00:25:33. Creative ways to structure a deal 00:31:15. Making a career transition in mid-life 00:38:09. Narrowing down her target industry 00:44:43. How her accounting firm stands out 00:50:08. Predictions about AI in her industry 00:57:48. Buying an accounting firm as a non-CPA 01:03:03. Getting to know her employees 01:08:54. Seller staying on as CFO 01:13:40. Size of the business Gretchen bought 01:17:53. Business goals for the first year 01:22:27. Her plan for hiring more accountants 01:29:38. Managing a remote workforce CONNECT with the Acquiring Minds podcast, socials, etc. 🎧 Podcast on Spotify: https://open.spotify.com/show/2vZrl0u... 🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast... 👉 Get notified of new interviews: https://acquiringminds.co 👉 Follow host Will Smith on Twitter:   / whentheresawill   👉 Connect with host Will Smith on LinkedIn:   / willsmithsf   ABOUT Acquiring Minds Acquiring Minds is a podcast about buying businesses. Acquiring an existing business is an awesome opportunity for many entrepreneurs, and host Will Smith talks to the people who do it. New episodes 2x per week. #business #acquisitions #entrepreneur