Card sorting and tree testing: how do they work together?

Understand how your website visitors might organize and search for content, resulting in a better UX for your customers. These two popular methods offer excellent information architecture insights, but how can use them together and which comes first? In this video, we give you a quick intro to the techniques and where they fit into your user research. Learn more about card sorting: https://www.optimalworkshop.com/learn... Learn more about tree testing: https://www.optimalworkshop.com/learn... For a more in-depth look at card sorting basics, check out our video:    • Getting started with card sorting with Don...   For more UX tips and ideas check out the Optimal Workshop blog: https://blog.optimalworkshop.com/