Chickens Aren't Vegetarians: Jessica, Founder of Coop Cravings

Chickens are omnivores—but what belongs in a chicken treat, and what does it take to bring one to a farm-store shelf? Jennifer Bryant talks with Jessica, founder of Coop Cravings, about her years in poultry retail, developing treats with her mother, choosing ingredients and suppliers, and building a small poultry brand. Treats are an extra. Keep a balanced, complete feed at the center of your flock's diet. Explore Coop Cravings: https://coopcravings.com/ Poultry Nerds Podcast: https://www.poultrynerdspodcast.com/ Chapters 0:00 Chickens Aren't Vegetarians 0:28 Jessica's Poultry Retail Story 5:16 Why Meat-Based Chicken Treats? 9:32 From Kitchen Table to Production 16:31 Building a Poultry Business 21:01 Choosing Ingredients and Suppliers 26:09 The Biggest Startup Challenges 29:08 Getting Products onto Store Shelves 34:37 Where to Find Coop Cravings