The Publisher Podcast by Media Voices - POLITICO, The Guardian and Beehiiv on using newsletters...

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit (https://publishersummits.com). This week’s episode is a panel on how publishers are using newsletters to supercharge other areas of a publishing business. Newsletters have grown beyond being an extension of a publisher brand and surfacing web stories to being mini brands in their own right for some publishers. Some have even become flagship products, and major drivers to other areas of the business. Freelance journalist Chris Sutcliffe moderates this panel featuring POLITICO’s Senior Executive Editor Kate Day, The Guardian’s Head of Newsletters Toby Moses, and Beehiiv’s Head of Product Jake MccGwire. They explore how to bring audiences deeper into an ecosystem from a flagship newsletter, the importance of owning that audience, and some of the challenges of growth and measurement. Thanks to the Summit's premium sponsors; Pugpig (http://www.pugpig.com/) and Beehiiv (https://beehiiv.com), and to the digital sponsors; qwoted (https://www.qwoted.com/), Adestra (https://www.uplandsoftware.com/adestra), Woodwing (https://woodwing.com/) and Warners (https://warnerspublishing.co.uk/circu...) for their support. Episode link: https://play.headliner.app/episode/35... (video made with Headliner.app)